EMPLOYER BRAND AND ANALYSIS OF INDIVIDUAL POTENTIAL

Abstract

As companies and individuals to live their best release? What should companies and individuals were the most successful? What job would bring the most satisfaction and opportunities for further development? What would be the fastest way led to the realization of corporate goals and their own? Answers to these questions can be obtained through analysis of employer brand and Analysis of individual potential (AIP). Employer brand analysis and analysis of individual potential is the process of identifying the strengths and potential of the company as well as a person. In this way, determining what it is that a company or person works best, how to motivate people and to the field of application of discovered talent. The main objective of this procedure is the development of an overall as well as personal and professional development of individuals in the direction of those activities and areas that will bring long-term satisfaction

Keywords

• employer brand
• the analysis of individual potential
• organizational culture