PEC Innovation (Dec 2022)

Psychological antecedents of COVID-19 information sharing within strong-tie and weak-tie networks

  • Linqi Lu,
  • Jiawei Liu,
  • Y. Connie Yuan,
  • Enze Lu,
  • Dongxiao Li

Journal volume & issue
Vol. 1
p. 100035

Abstract

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Objective: This study investigates the psychological mechanisms underlying people’s sharing of COVID-19 information within their strong-tie networks and weak-tie networks. Methods: A cross-sectional online survey was conducted between March and April 2020 (N = 609 Chinese adults). Measures included emotions and behavioral beliefs about COVID-19 information sharing, risk perceptions, and COVID-19 information acquisition and sharing behaviors. Multiple linear regression was performed to examine the psychological predictors of COVID-19 information sharing. Results: People were more likely to share COVID-19 information within their strong-tie networks when they experienced more negative emotions (β = .09, p = .01) and had stronger beliefs that information sharing would promote disease prevention (β = .12, p = .004). By comparison, negative emotions were the only significant predictor of COVID-19 information sharing (β = .12, p = .002) within weak-tie networks (β = .04, p = .31 for beliefs about sharing). Conclusion: People may share COVID-19 information within weak-tie networks to cope with negative emotions regardless of whether they perceive information sharing as beneficial to disease prevention. Innovation: Health educators should raise people’s awareness of the psychological motivators of COVID-19 information sharing to create a healthy information environment for disease prevention.

Keywords