Reaching Destinations Through Virtual Tourism – The Case of Romania

Abstract

Tourism worldwide has been severely impacted by the Covid-19 pandemic, reason for which the Industry took a turn towards the new available technologies as for responding to the new requirements. Population volition and availability towards using virtual tourism during and after the pandemic in Romania has become a genuine research subject which timely enhanced by leadership and management teams altogether, could result into a healthy and sustainable tourism industry recovery, within the post-pandemic era. According to socio-demographic factors, virtual tourism proved to be an entertainment activity for people which cannot be actually immersed within the actual destination attractions A mixed-method approach will be used, results emphasizing the role of planned behavior within the people’s destination choices. The research includes a PLS_SEM analysis which suggests the people willingness for virtual destination visits stuck, thus resulting that virtual tourism is an efficient manner as for promoting sustainable tourism actions.

Keywords

• virtual tourism
• strategic management
• covid-19 pandemic