The work of the future? Work motivations in the sharing economy

Abstract

Sharing economy applications have boosted a new work model and worker profile. The present study aimed to identify the main worker’s motivators for engagement in urban mobility platforms, specifically in ridesharing applications. The influence of socioeconomic factors on the relevance of motivators was also investigated. Data was collected using an online survey from 43 drivers who work through applications. A multiple regression model was used for data analysis. The results showed that the most important motivators indicated by the participants were autonomy, income, and having flexible schedules. 10 out of the 14 motivators studied had significant interactions with socioeconomic aspects. The results also point out differences between the motivators considered most relevant by the participants, when compared to studies carried out in other countries. Therefore, a specific approach to this topic which is compatible with the Brazilian reality is needed.

Keywords

• work
• ridesharing
• motivations