Une précarité glamour : le travail créatif dans la mode

Abstract

Since the 1980s, fashion has become increasingly powerful in the material and immaterial economies of the world we live in. Holdings and luxury brands are more and more reach as fashion products and images circulate around the world by mobilizing desires and consumption. Yet, the productions and the circulations of these goods and imagines of luxury and beauty are assured by a multitude of creative workers, simultaneously socially and symbolically valorized and precarious. Based on ethnography of the creative workers of the fashion industry, this article aims to explore the precarious work producing these desirable imaginaries. By analyzing the crossing of circulations of creative workers, imaginaries and fashion products, we observe the production of a particular form of precarity, combining luxury, social prestige and precarity.

Keywords

• creative work
• fashion
• social prestige
• luxury
• precarity
• globalization