Perception of Consumers towards Sustainable Omni-Channel Retailing

Abstract

The previous two decades have seen a considerable shift in the retailing paradigm due to information technology, going from a one way channel to online channel, multiple channel, and most recently, a sustainable omni-channel retailing. The innovations make it easier and more enjoyable for customers to purchase through numerous channels. Sustainable omni-channel system also makes it easier for merchants to identify different points of contact as well as strategies for meeting customer demands and boosting sales. The present study focuses on factors influencing consumer’s buying intention through sustainable omni-channel.

Keywords

• perception
• consumers
• sustainable omni-channel retailing