Corporate Social Responsibility of Public Administration through Eyes of Enterprises

Abstract

The present paper focuses on corporate social responsibility in public administration. The subject of interest is the South Moravia Region and enterprises seated there. The subject of the present research includes overall awareness of the inquired enterprises about corporate social responsibility and activities of the South Moravian Region Authority related to corporate social responsibility of the institution. The research has brought conclusions testifying a certain level of knowledge of the CSR concept among enterprises, albeit on the basic level only. The awareness of socially responsible activities of the regional authority was very low and therefore further steps of this institution must be considered to improve communication of CSR activities and develop an environment for better cooperation of the public and the private sector in this area. The research was based on secondary data drawn from annual reports of the South Moravian Region Authority and on primary data obtained by questionnaire-based inquiry among 384 enterprises doing business in the South Moravia Region.

Keywords

• corporate social responsibility
• public administration
• South Moravian Region
• enterprises
• communication
• sustainability