Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia

Abstract

This research’s objective was to analyse the impact of sustainable practices, destination image, perceived value and novelty seeking on tourist satisfaction and temporal revisit intention in Yogyakarta, Indonesia. The respondents in this study were tourists in the city of Yogyakarta, with a sample size of 420 respondents. The methodology of this research employed a purposive sampling technique. Nonprobability sampling was performed using the structural equation modelling method that was processed using AMOS 22.0. The results of this research show that sustainable practices, destination image, perceived value and novelty seeking have positive and significant effects on satisfaction. Satisfaction mediates the impact of sustainable practices, destination image, perceived value and novelty seeking on revisit intention, showing that the influence of these factors on temporal revisit intention will be enhanced if tourists are satisfied. This study has implications for marketing strategies for tourism sectors in revisiting contexts.

Keywords

• Sustainable practices
• destination image
• perceived value
• novelty seeking
• satisfaction
• temporal revisit intention