COMMUNICATIVE SUGGESTION TECHNOLOGIES IN NEUROLINGUISTIC PROGRAMMING

Abstract

The article describes the current neuro-linguistic programming techniques focused on achieving the suggestive effects in polygenre discourses. In particular, the author analyzes the potential of predicate identification and submodal editing that contribute to the interactive communication harmonization. It is proved that the vocabulary's modal coloration is produced by its seme structure's representative markedness.The analysis showed that most frequently, kinesthetic modality is implicit in the verbs' and adjectives' morphological paradigm, whereas this modality most commonly involves interaction of the appropriate senses and theextralinguistic referent during perception. Visual markedness is implemented by different morphological categories due to their inherent simultaneous performance semantics. Auditory markedness is represented mainly by verbs denoting theactual speech activity with activated descriptive characteristics of articulate speаch. Maximum predicate concentration of lexemes in a figurative sense is pointed out. Advertisement discourse analysis proves the attribute paradigm relevance. On top of that, the submodalities - modality analyzers are considered and both their linguistic status and communicative potential are defined.

Keywords

• нейролінгвістичне програмування
• рефреймінг
• мовленнєві предикати
• субмодальнісне редагування
• емпатія
• сугестія