Political Hologram: Technology Analysis and Scenarios for the Development of the Digital Phenomenon

Abstract

The purpose of this article is to identify the technology of political holograms, as well as an attempt to comprehend possible scenarios for the development of this little-studied phenomenon. The main methodological techniques were the principles of comparative and content analysis. The article defines political holograms, holographic policies, and periodizes the evolution of political hologram technologies. The results of the study show that the introduction of holographic technologies in politics is so far more widespread among political leaders than among mass civil movements and parties. The author gives an explanation of this phenomenon. It is revealed that the hologram in politics is embodied not only in limited technologies, but also acquires much more diverse practical functions. Moreover, the paper gives three scenarios for the further development of a political hologram: radical, authoritarian and deliberative. Finally, author’s considerations are given regarding the risks and opportunities of political holograms for the development of communication and democracy.

Keywords

• political hologram
• digitalization
• populism
• hologram
• image
• leadership
• holography of politics
• holographic communication