Holistic assessment of call centre performance

Abstract

In modern call centres 60–70% of the operational costs come in the form of the human agents who take the calls. Ensuring that the call centre operates at lowest cost and maximum efficiency involves a trade‐off of the cost of agents against lost revenue and increased customer dissatisfaction due to lost calls. Modelling the performance characteristics of a call centre in terms of the agent queue alone misses key performance influencers, specifically the interaction between channel availability at the media gateway and the time a call is queued. A blocking probability at the media gateway, as low as 0.45%, has a significant impact on the degree of queuing observed and therefore the cost and performance of the call centre. Our analysis also shows how abandonment impacts queuing delay. However, the call centre manager has less control over this than the level of contention at the media gateway. Our commercial assessment provides an evaluation of the balance between abandonment and contention, and shows that the difference in cost between the best and worst strategy is £130K per annum, however this must be balanced against a possible additional £2.98 m exposure in lost calls if abandonment alone is used.

Keywords

• call centre performance
• queuing delay
• media gateway
• abandonment
• contention
• workforce management systems