SUSTAINABLE ENTREPRENEURSHIP AND RESONANT AND INNOVATIVE LEADERSHIP STRATEGIC BINOMIUM FOR SUSTAINABLE DEVELOPMENT IN LATIN AMERICAN TERRITORIES

Abstract

The study aims to analyze sustainable entrepreneurship and resonant and innovative leadership as a strategic binomial for sustainable development in Latin American territories, entrepreneurial actions for sustainability must be directed towards innovation, environmental conservation, for the creation of goods and services, improve the quality of life of citizens, it is essential to incorporate resonant and innovative leadership, their optimistic, balanced and comprehensive ability to envision the organization allows timely evaluation of social, political, economic, legal, intercultural or technological aspects, it is important That the leader focuses his attention on the workers since they are the most valuable asset they have, and have capacities and skills that contribute to the achievement of proposed goals, fosters a pleasant work environment, and optimal communication and interaction between workers, this entails gener ar competitive advantages and be highly productive, leading to sustainable development in Latin American territories. Methodologically, it is guided by the quantitative paradigm, with a descriptive scope; non-experimental transactional field, population 25 subjects among managers, supervisors of public service undertakings of the Baralt municipality, Venezuela. 1 instrument containing 39 items was designed following the Likert model with a scale of 5 response alternatives, to analyze the innovative resonant leadership variable, the systematic literature review technique was also used that allowed describing the context of sustainable development in the Latin American territory, through documentary analysis and interpretation, in order to achieve the objective proposed in this study. The results of the study indicate that the main quality of the resonant and innovative leadership referred to that they connect with the feelings of the people, directing them emotionally in a positive way is present in a moderate way, likewise it was evidenced that the leaders are not paying relevant attention to their personal and downplay their capacities and abilities, therefore these are used moderately, which represents serious difficulties for sustainable enterprises, showing that it is highly relevant to consider entrepreneurship and leadership as a strategic binomial for sustainable development.

Keywords

• sustainable entrepreneurship
• resounding leadership
• innovation
• sustainable development