Вестник Московского государственного областного университета (Jan 2023)
APPROPRIATION AS A STRATEGY OF INTERSEMIOTIC "TRANSLATION"
Abstract
Aim. To study approbation as a strategy of intersemiotic translation, evaluation of transformations and polymodal means of transmitting a conceptual picture of the world reflected in the original text - Pushkin’s fairy tale poem “Ruslan and Lyudmila”. The center of research issues is an analysis of the boundaries of permissible transformations of intersemiotic translation.Methodology. The material is the verbal text of A.S. Pushkin's fairy tale poem “Ruslan and Lyudmila” and polymodal implementations of different years: the films “Ruslan and Lyudmila” of 1914, 1938 and 1972 and the animated film “Ruslan and Lyudmila: Reloading” of 2018. The total volume of the empirical base is 4 hours 50 minutes of screen time. The work applies general scientific methods of observation of factual material, analysis, synthesis, generalization and abstraction, as well as quantitative analysis, description and linguistic methods of discursive, stylistic and comparative analysis.Results. Comparison of the monomodal verbal text of the original “Ruslan and Lyudmila” by A.S. Pushkin with the polymodal audio-video-verbal text “Ruslan and Lyudmila: Reloading” in 2018 reveals distortion and alienation as the main strategies of “adaptation based on…”. Differences in the character composition, storyline, speech and behavioral stereotypes of characters, substitution of the author’s text, distortion of the author’s pragmatic task were found.Research implications. The conducted research reveals the fundamental impossibility of identifying appropriation as a result of intersemiotic “translation”, being an experience of another form of intercultural communication approaching a linguistic and cultural war. The devaluation of the author and the deformation of the original text allow us to formulate the thesis about the unacceptability of appropriation in intersemiotic translation as the destruction of the original text and linguistic and cultural identification, violation of authenticity and ethics of translation aimed at discrediting cultural heritage.
