Journal of Indian Academy of Oral Medicine and Radiology (Jan 2007)
Tobacco - safe by saying "Not Safe"
Abstract
Providing accurate health information is part of the basis for obtaining "informed consent" and is a recognized component of business ethics, safety communications, and case and product liability law. Remarkably, anti-tobacco and pro-tobacco sources alike have come to emphasise the message that there is "no safe cigarette" or "no safe tobacco product". The "no safe" message is so limited in its value that it represents a violation of the right to health relevant information. There is a need to go beyond the no safe tobacco product message, and the message should also indicate the components of tobacco, degree of risks involved, nicotine delivery systems so that the individuals can make the right health choice.