Problemi Ekonomiki (Mar 2017)
Export Potential of the Enterprise: Essence and Methodological Bases of the Analysis
Abstract
The article considers theoretical and methodological aspects of the analysis of the enterprise’s export potential and the methodological basis for its measurement. Analyzing and summarizing scientific works on the problem, the views of researchers on the definition of the concept of “export potential of the enterprise” are systematized. The article considers the economic content of the enterprise’s export potential from the standpoint of the system-structural approach defining it as a complex systemic formation of interrelated and interacting elements of economic and non-economic origin, internal and external action. It is found out that in the international economic space the export potential of the enterprise acquires new qualitative features reflecting not just the resource potential of the national economic entity but also the needs and interests of foreign countries and their economic agents. It is identified that the functional role of the export potential is to implement the targets of the foreign economic activity of the enterprise. The nature of these targets can be different and is formed on the principle of ensuring the needs of external markets. The level of satisfaction of these needs by an individual enterprise can be evaluated through such indicators as the volume of exports, the quality of exported products, the level of export diversification, which determine the result of the export activity and in relation to its purpose serve as a criterion of the efficiency of the enterprise’s export potential. As a result of the study, the components of the export potential of the enterprise are singled out, and a model of their interrelationships is presented. The prospects of the research are connected with branch aspects of the formation of the enterprise’s export potential allowing to highlight its structural elements and directions of development.
