Developing an Accessible and Inclusive Social Media Presence

Abstract

For many libraries, social media is a key part of an effective marketing strategy. However, the outreach materials shared on social media sites can be inaccessible to patrons with disabilities if accessibility is not a part of the content creation workflow. This excludes an important segment of the library’s community from a major avenue of communication. This article considers best practices and tools for designing content that will be accessible across social media sites. It also explains key accessibility features and considerations for specific popular social media sites, such as Twitter, Facebook, YouTube, and more.

Keywords

• social media
• accessibility
• marketing
• outreach