Trends in Business and Economics (Oct 2023)

Factors Affecting the Preference of Market Branded Local Products: An Application on Food Products

Şükrü YAPRAKLI,
Ayça Nur KICI

Affiliations

Şükrü YAPRAKLI: Atatürk Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme/ Üretim Yönetimi ve Pazarlama Bölümü, Erzurum, Türkiye
Ayça Nur KICI: Atatürk Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Yükseklisans Öğrencisi, Erzurum, Türkiye

DOI: https://doi.org/10.5152/TBE.2023.23123
Journal volume & issue: Vol. 37, no. 4
pp. 266 – 280

Abstract

No abstracts available.

Published in Trends in Business and Economics

ISSN: 2822-2652 (Online)
Publisher: Atatürk University
Country of publisher: Türkiye
LCC subjects: Social Sciences: Commerce: Business; Social Sciences: Economic theory. Demography: Economics as a science
Website: https://dergipark.org.tr/en/pub/trendbusecon

About the journal