Rethinking public health campaigns in the COVID-19 era: a call to improve effectiveness, equity and impact

• Faisal Shuaib,
• Luwei Pearson,
• Anuradha Gupta,
• Katherine O'Brien,
• L Kendall Krause,
• Hamid Jafari,
• Kristin N Saarlas,
• W William Schluter,
• Marcos Espinal,
• Kashef Ijaz,
• Christopher Gregory,
• Scott Filler,
• Chris Wolff,
• Maria Rebollo Polo

Affiliations

Faisal Shuaib

National Primary Health Care Development Agency (NPHCDA), Abuja, Nigeria

Luwei Pearson

Health Programme Division, UNICEF, New York, New York, USA

Anuradha Gupta

GAVI Alliance, Geneva, Switzerland

Katherine O'Brien

Immunization, Vaccines and Biologicals, WHO, Geneva, Switzerland

L Kendall Krause

Bill & Melinda Gates Foundation, Seattle, Washington, USA

Hamid Jafari

Polio Eradication, WHO Regional Office for the Eastern Mediterranean, Amman, Jordan

Kristin N Saarlas

Health Campaign Effectiveness Program, The Task Force for Global Health, Decatur, Georgia, USA

W William Schluter

Center for Global Health, Centers for Disease Control and Prevention, Atlanta, Georgia, USA

Marcos Espinal

Communicable Diseases and Environmental Determinants, Pan American Health Organization, Washington, District of Columbia, USA

Kashef Ijaz

Health Programs, The Carter Center, Atlanta, Georgia, USA

Christopher Gregory

Immunization Unit, UNICEF, New York, New York, USA

Scott Filler

Malaria Team, The Global Fund to Fight AIDS, Tuberculosis and Malaria, Geneva, Switzerland

Chris Wolff

Bill & Melinda Gates Foundation, Seattle, Washington, USA

Maria Rebollo Polo

ESPEN, WHO Regional Office for Africa, Brazzaville, Congo