Research on AHP-based Entrepreneurial Oriented Evaluation Model Taking Manufacturing Enterprises as an Example

Abstract

As the foundation of China's real economy, manufacturing industry is an important promoter of China's industrial transformation and upgrading. As market uncertainty increases, how to quickly respond to market changes and maintain a competitive advantage is a concern for manufacturing companies. Entrepreneurship orientation is an important strategy for enterprises to maintain vitality and sustain healthy development, which is of great significance to the development of manufacturing enterprises. This paper sorts out 21 specific factors in 5 categories that affect the entrepreneurial orientation of the manufacturing industry, and constructs an evaluation model of the entrepreneurial orientation of the manufacturing enterprises based on AHP, which provides directions for the transformation and upgrading of the manufacturing industry.