Innovative development in business operation of the Thai auto parts industry

Abstract

This research study aims to study the direct effect, indirect effect, and total effect of cause and effect factors of innovation development in the business operation of the Thai auto parts industry. This research is quantitative research using questionnaires from a sample of 360 sites and qualitative research by in-depth interviews with ten auto parts industry executives in Thailand. Statistics in the affirmative element analysis and the causal relationship structure analysis. The results showed that the causal factors of technology had a positive direct effect on the development of business innovation and the development of business innovation had a positive direct effect on the business advantage of the competition of establishments in the auto parts industry was statistically significant at the level of 0.05.