Feasibility of Rural Tourism Entrepreneurship

Abstract

In the Sigsig canton, the Azuay province of Ecuador, is the community of Chobshi, which has countless tourist attractions, places and natural Andean landscapes, and a culture rich in traditions and customs. All these elements constitute a potential source of economic resources, linked to rural tourism, which are not fully developed. The research problem was translated into the question about the possibility of achieving a successful rural tourism venture, using the potential offered by this sector and the absence of a relevant tourism offer. To answer the question, a descriptive methodology was used. The study yielded positive results whenever the entrepreneurship is articulated to reactivation processes of rural and community tourism, including the managers of the tourist circuit of the province, political actors and the local community.

Keywords

• economía de la empresa
• empresa
• aprovechamiento de recursos
• ecoturismo
• estudio de mercado.