STRATEGIC FOUNDATIONS OF SECURING EFFECTIVENESS OF COMMERCIAL ORGANIZATIONS' ACTIVITIES

Abstract

The article concerns the choice of the development methodology of the financial strategy aimed at securing and increase the economic effectiveness of the commercial organization. The effectiveness - a key factor in matters relating to investment and business. Considering that the purpose of any business is the financial result, the financial strategy of increase in effectiveness shall be directed not to a momentary result, and to ensuring its stable growth in the long term. Thus, the effectiveness of the company can be defined not only as the correlation of outputs and inputs, but as the degree of conformity with obtained results to the expectations of the interested parties. In the article on the example of a commercial organization evaluated several methods for suitability for the financial strategy development aimed at increasing the activities effectiveness (financial strategies matrix of Zh. Franshon and I. Romane, matrix of financial strategies formed based on economic value added and the internal and stable growth of the enterprise, the "Golden rule of economy"). It is established that none of them can claim еto the versatility. Considering a possibility of type definition of strategy for seven bases depending on a ratio strategic, market and financial effectiveness, by us it is determined that a reference point of forming of the financial strategy directed to increase in activities effectiveness of the commercial organization are the strategy of the balanced financial development and the strategy of long-term stable financial growth. This offer is proved by us because these two types of strategy as a main goal assume growth or maintenance of financial effectiveness at the stable level.

Keywords

• Financial strategy
• effectiveness of activities
• strategic effectiveness
• market efficiency
• financial productivity
• a commercial organization