Heliyon (Aug 2024)
Research and application of tourism management in the IoT industry under the background of sustainable blockchain
Abstract
In the contemporary era, there is a heightened awareness of the significance of a spiritual life, and travel is a popular choice for many. The Internet is driving rapid diversification in people's travel choices. At the same time, the traditional tourism industry's Tourism Management (TM) model, which has been in place for decades, is no longer able to satisfy people's diversified choices for tourism. This is due to a number of factors, including the trust crisis caused by asymmetric information, the outdated nature of the TM model, and the insecure personal information that is shared between intermediaries. This paper discusses the application of sustainable blockchain technology in tourism management and sets up a tourism management system based on blockchain and the Internet of Things. It takes 20 scenic spots as examples to study the application of the TM model. This paper evaluates the TM model from four key aspects: tourist satisfaction, tourism infrastructure completeness, tourism consumption level and tourism service content richness. It compares the results with those of the traditional TM system. The experimental results are clear: tourist satisfaction at scenic spots 5, 10 and 15 in the sustainable blockchain TM mode is 68 %, 87 % and 71 % respectively, which is higher than that in the traditional TM mode. In the context of sustainable blockchain, the TM mode is the optimal approach for serving tourists and enhancing their travel experience. This study also assists Chinese tourism business operators in recognizing the potential impact of blockchain technology on the development of the tourism industry. They can then formulate strategies at an early stage to cope with the information technology changes in the era of the digital economy.
