Problems of transformation in the tourism industry in the digital economy

Abstract

The article is devoted to researching of current conditions of the tourism industry from consumers behavior position. In this work, the consumer is considered a legitimate participant in the creation of a tourist product. The aim of the work is to identify the impact of digital technology on the transformation of the decision-making process by tourists. The tasks are to assess the state of the digital tourism infrastructure, classify the available services to identify unfilled niches; to find out the attitude of consumers to various kinds of travel applications and their place in travel planning. The empirical basis of the work has been the research data by Google, PayPal, Booking.com which allowed to analyze tourists’ behavior in the Internet and to identify the main travel trends for 2019. For achieve the research aim, authors applied an online survey of 100 consumers aged 18-35 too. As a result, the main directions of tourism transformation in the digital economy were determine and classification of applications in the category of "travel" were created.

Keywords

• sustainable development
• consumer behavior
• tourism industry
• digital economy
• travel applications
• tourism transformation