What was the Galapagos ke-tai?

Abstract

The word “Galapagos” has garnered attention in Japan as an explanation for the loss of global competitiveness by the Japanese economy and Japanese companies, even while the Japanese companies are competitive domestically. The term has particularly been used with mobile phones in Japan, which are known as “Galapagos ke-tai.” An analysis of newspaper articles showed that discussions on Galapagos mobile phones were primarily about technology, technology standards, and features. However, smartphones that looked like Galapagos ke-tai came to be called “Garaho” later, and the term Galapagos then took on the meaning of appearance.

Keywords

• mobile phone
• japanese firm
• appearance
• product category