THE ADMINISTRATIVE MANAGEMENT IN THE MICRO-ENTERPRISES OF ARANDAS, JALISCO, MEXICO

Abstract

The present study has the objective of describing from a qualitative perspective, the current situation of the microenterprises from Arandas, Jalisco, in the administrative, management and planning of resources scopes, with the intention of identifying improvement opportunities that will allow continuity and professionalization, in addition to exposing how continuous improvement with innovation enhances the perspective of the organization. Innovation starts from a problem-solving necessity, and individual knowledge and experience are required to solve it, if the controlled coexistence of continuous improvement and innovation, are included within the organizational culture, the road to competitiveness and, of course, the achievement of the objectives are guaranteed. The importance of the above characteristics in micro-enterprises lies in the number of establishments of this type, because they have given one of the best alternatives for economic independence; these companies represent a great opportunity, through which the economically disadvantaged groups have been able to initiate and consolidate on their own merits. However, due to the lack of planning, control, and decision-making, most of the continuity of information occurs in the different situations in which they live, such as the inability to identify the areas of opportunity for business innovation; that is, to have a defined improvement strategy, having a vision to identify the requirements of the economy and the market, be competitive; starting with the adequate, timely and continuous management of resources that allows the positioning and survival of the microenterprise in this changing and globalized world.

Keywords

• microenterprise
• planning
• control
• strategies
• innovation