Il Capitale Culturale: Studies on the Value of Cultural Heritage (Jun 2017)

Maria Rosaria Napolitano, Vittoria Marino, Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale / Cultural Heritage and Made in Italy. Cases and experiences on international marketing

  • Marco Cioppi,
  • Maurizio De Vita,
  • Antonio Pinelli

DOI
https://doi.org/10.13138/2039-2362/1626
Journal volume & issue
Vol. 0, no. 15
pp. 325 – 334

Abstract

Read online

Recensione / Book review Maria Rosaria Napolitano, Vittoria Marino (2016), Cultural Heritage e Made in Italy. Casi ed esperienze di marketing internazionale, Napoli: Editoriale Scientifica, 556 pp.