IIMB Management Review (Mar 2014)

Deconstructing symbolic ideology in contemporary communication strategy: The case of Nirma and Wheel

  • Pragyan Rath,
  • Apoorva Bharadwaj

DOI
https://doi.org/10.1016/j.iimb.2014.01.004
Journal volume & issue
Vol. 26, no. 1
p. 2

Abstract

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