DEVELOPMENT OF THE FACTOR MODEL FOR THE DEVELOPMENT OF THE CONSUMER MARKET

Abstract

The main tendencies of development of markets for the sale of consumer goods of Ukraine are investigated. The customer–oriented model of the consumer market is formed and its main elements are characterized. The mathematical functions of forming consumer preferences and demand for products are developed. The estimation of the marginal propensity of households in Ukraine to be consumed has been estimated. The complex factor model of the development of the consumer market is proposed. Its practical use allows to carry out a comprehensive assessment of the influence of factors on the consumer market and assess its state of affairs both at the state and regional levels.

Keywords

• consumer market
• value proposition
• consumer value
• consumer demand
• consumer spending multiplier
• consumer confidence index.