ECOLOGIC ORIENTATION OF THE INNOVATIVE ACTIVITIES OF MODERN INDUSTRIAL ENTERPRISES

Abstract

The article substantiates the relevance of environmental orientation of all activities of modern industrial enterprises. The interrelation of ecological orientation and innovative activity on the enterprises is defined. The author focuses on environmental innovation, provides a list of reasons why most modern industrial enterprises are not implemented environmental innovation. The article describes the results of the study ofpotential consumers of goods and services of some industrial enterprises located in Stavropol opinion in relation to enterprises implementing eco-oriented innovations. The interrelation of indicators such as environmental innovation, the image of the company and increase in customers amount is established. The conclusion about the relationship of environmental orientation of innovative activity of industrial enterprises and economic aspects of enterprises is brought down.

Keywords

• ecology-oriented activity
• innovative activity
• innovations
• ecological innovations
• ecological orientation of innovative activity