CREATING A RESOURCE BASE EXPANSION OF HOTEL SERVICES IN THE REGION

Abstract

The main tasks in the sphere of hotel business is the creation of competitive advantages and competitiveness, the creation of a stable clientele through the ability to find his client, finding and creating new ways for the development, continuous updating of their own policies based on the rapidly growing market of hotel services. The paper analyzes the possibility of forming and resource potential of hotel complexes in Nizhny Novgorod. Based on content analysis proposed methodological framework formation of the resource potential.

Keywords

• ресурсный потенциал
• гостиничный комплекс
• гостиничное предприятие
• гостиничные услуги
• маркетинговое исследование