Shaping Entrepreneurial Goals in Collaboration with Partners:

Abstract

Previous research has suggested that entrepreneurs’ perceptions of opportunities and their need for achievement have an impact on their entrepreneurial actions and outcomes. However, the process through which entrepreneurs develop their goals for starting, growing, and listing their startups remains an important research question that has not been fully explored. This study aims to address this gap by conducting a case study of Nulab Inc., a company founded in Fukuoka City in March 2004 and listed on the TSE Growth Market in June 2022. The findings reveal a consistent pattern of goal formation through collaborative efforts with spontaneous partners across the three phases. Lastly, we discuss the theoretical and practical implications of these findings.

Keywords

• entrepreneur
• it
• startup
• goal
• collaboration
• partnership