THE PROFILE OF THE FOREIGN TOURISTS VISITING CLUJ-NAPOCA

Abstract

The purpose of this study is to identify and analyze the profile of the foreign tourists visiting Cluj-Napoca. Knowledge regarding the features of this type of tourists and updated information are important to develop the tourism area and useful for the tourism services providers. The destination is registering annual growth of the number of foreign tourists and this study is intended to be the starting point of a wider research aiming to discover and analyze the features of the foreign tourists visiting the city of Cluj-Napoca. 200 surveys were applied to foreign tourists in Cluj-Napoca, in May and June 2017, when the city applied for the title of European Capital of Culture and, to have a broader image, we analyzed a previous partially similar research realized in 2015, when the city was European Youth Capital. The research reveals information regarding the geographical features, the socio-demographic attributes and behavioural characteristics of the foreign tourists who visit a place that, nowadays, is increasing in popularity – the city of Cluj-Napoca.

Keywords

• tourist profile, incoming tourism, survey, Cluj-Napoca, Romania.