Corporate blogging e motivazione del personale Paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti

Abstract

Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up.

Keywords

• corporate blogging
• Engagement
• CRM