AREAS OF MARKETING ACTIVITIES AND ESPECIALLY OF COMMUNICATION POLICY ON THE MARKET FLOWER PRODUC-TION

Abstract

The article studies basic aspects of marketing applying on the Russian flower market. The author has identified the main trends of marketing activities of companies and selected features of marketing mix of the flowers. In addition, the features of the communication policy of flower companies are identified. The author conducted a competitive analysis of companies at the wholesale and retail sectors of the Russian flower market.

Keywords

• конкурентный рынок
• товарный маркетинг
• сбы товой маркетинг
• ценообразование
• маркетинг коммуникаций
• комплекс маркетинга
• маркетинговый анализ
• competitive market
• pro motion
• product marketing
• pricing
• distribution
• marketing communications
• marketing-mix
• marketing analysis