Fast fashion revolution: Assessing UR brand through SWOT analysis

Abstract

In the past decade, with the growth of technology, social media, fashion demands, and economic growth, these all show great opportunities and potential for fast fashion brands to grow and develop. This article takes an example of a Chinese brand UR to look at the whole fast fashion industry and analyze it through the SWOT, therefore looking at its position and the fast fashion industry as a whole. This essay analyses and summarizes the Strengths, Weaknesses, Opportunities, and Threats faced by domestic fast fashion firms using the SWOT analysis approach. It examines the UR brand's success elements across other fast fashion businesses, serving as a model for the growth of China's quick fashion apparel industry. Moreover, take a panorama look at the potential solution for solving the future issues that UR is facing, then it could solve the problem easily according to the possible combination of the S, W, O, and T perspectives.