Social media use as global positioning strategy for architecture studios

Abstract

The evolution of the internet has promoted the globalization of the current economic system. In this scenario, architecture studios may be forced to relocate its customer base, looking for new business opportunities outside the local context. The article proposes a sequence of actions to be taken in order to develop a communication strategy in order to show the capabilities of the architecture studio to potential customers. This strategy focuses on the dissemination of projects through various social media using small informative pills based on a graphical language, in order to increase the visibility of the study at the international level. To increase the effectiveness of the communication strategy, we propose to take advantage of the inertia of social activity generated around different professional events.

Keywords

• social media
• arquitectura
• sociedad digital
• estrategias de comunicación