SELECT COMPANY BUSINESS STRATEGIES IN FULL OF UNCERTAINTY

Abstract

This article proposes an approach to the choice of the business strategies of the company in the conditions of complete market demand uncertainty. It is based on using the so-called strategic statistical games - market becomes the first player and the head of the organization, receiving the administrative decision, the second. Formed matrix losses of the company, the relevant combinations of possible states of a market demand and selected business strategies. To select the optimal business strategies, corresponding to the concrete possibilities of the company, Wald, Savage and Hurwitz rules are used.

Keywords

• бизнес-стратегия
• рыночный спрос
• матрица потерь
• оптимальное решение
• матрица рисков
• полная неопределенность
• минимальный проигрыш
• пессимистическая оценка
• оптимистическая оценка
• business strategy
• market demand
• matrix losses
• the optimal solution of the risk matrix
• full of uncertainty
• the minimum loss
• pessimistic assessment
• optimistic assessment