Management şi Marketing (Jun 2022)
Mapping the maturity of SMART WORLD trends as a tool for developing business excellence and reducing organizational complexity
Abstract
By highlighting the importance of tracking the maturity of various phenomena, this study aims at facilitating their response to the emerging changes and reducing the complexity of organizational management processes. To support business excellence and organization management in the SMART WORLD era, special attention was paid to previous findings. The pilot study research was carried out on a sample of 107 enterprises from Poland and Lithuania. The results of the data analysis collected during the quantitative research and their mapping identified: currently leading trends (mainstream - “new normal trends”), trends expected to undergo the development in short/medium/long term perspective and trends labelled as “no future” - fads or one step before their time. Research results were the basis for expressing preliminary conclusions about how to reduce uncertainty and complexity of the process of strategic decision making by contemporary managers.
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