Tropaeum Traiani Monument. A Multi-Channel Strategy for Sustainable Development of the Territory through Cycle Tourism

Abstract

The article explores the methodological approach of the designer around the promotion and communication project of the Tropaeum Traiani and the municipality of Adamclisi, located in the Dobruja region in Romania. The designer's ability consists in adapting to new scenarios, storing and reprocessing new information, taking note of the change and reasserting the project management. In this case the research has doubled between two targets, on the one hand, the stakeholders of the territory and on the other hand, the cyclists. The first phase of the project deals with the collection of data regarding the identity of the territory and the case studies of sustainable tourism. The second phase focuses on the data analysis and the field research, while the third phase deals with a target trend tourism research. At the end we collect some feedback from the stakeholders and the cyclists on the project and analyse the results from which to draw conclusions for future developments.

Keywords

• Adamclisi
• cyclists
• action research
• survey