Internationalization process of a company in Brazil northeastern: influence of external agents and choices of management

Abstract

This paper aims to analyze the main characteristics of the international strategy formation process of an exporter fruit company, located in the São Francisco Valley (VCF), Northeastern of Brazil, regarding the influence of external agents and managerial choices of the firm. First, a brief contextualization of how this industry takes place in Brazil and abroad is presented. Seccondly, we discuss the theoretical concepts of strategies and then set up internationalization in the light of theories used as the basis for analysis, and these: Theory of Uppsala, Diamond Model Resource-based View (RBV), Product Lifecycle, Eclectic Paradigm Choice and Adaptive. The segment of empirical research is developed through an exploratory study involving company directors, through the application of semi-structured interviews. The analysis of data was performed by using the software Atlas.ti 6.0. Are apparent associations between models of internationalization and the way which the dimensions of analysis are mutually reinforced

Keywords

• internacionalização
• fruticultura
• vale do são francisco
• agentes externos
• escolhas gerenciais