Analysis of reverse logistics management for glass bottles at a spirits company

Abstract

Issues related to reverse logistics demonstrate increasing relevance as a set of factors such as those of a strategic, competitive, economic and ecological nature become relevant in the current context. Organizations are finding opportunities in reverse logistics for differentiating products offered to its customers and consumers. This article aims to analyze the process of reverse logistics of bottles in a spirits manufacturing company. For this study, we used a case study method, where company logistics executives were interviewed. As a result of the research, we identify current reverse logistics processes and their drivers, in order to support the understanding of problems and actions taken by the company to be deployed the reverse logistics process for bottles.

Keywords

• Supply Chain. Reverse Logistics. Returnable Bottles. Drivers of Reverse Logistics.