HIGHER LEVEL OF INTELLECTUAL ASSET MANAGEMENT

Abstract

Creation and dissemination of knowledge is to be found in his wish of activity of any university. The challenge is to achieve in the best way on the use of these knowledge as an asset that can provide maximum value economy, society and university in itself. Most university are aware of how to market the results obtained through personal research carried out by his own personal. Therefore the management of universities realized that there is a need that they will be able to create an overall strategy for managing intellectual property, in accordance with their mission. This study is aimed at identifying strategies oriented to optimize benefits of assets intellectual property created by staff and students a university. This study will help generate the best strategies for intellectual property approaches, every institution in benefit of all (economy, society or any education institution).

Keywords

• Strategy
• intellectual property
• mission
• benefits.