GEOTOURISM BRANDING THROUGH THE NAMES OF TOURISM DESTINATIONS IN UNESCO GLOBAL GEOPARK BATUR BALI: MORPHOLOGICAL AND TOPONYMIC STUDIES

Abstract

This research investigates names as brands of geotourism based on morphological and toponymic analysis tourism destinations in (UGG) Batur Bali – Indonesia. Qualitative descriptive method was employed by collecting data from UGG Batur. The purposes of the analysis are to describe the destinations and their branding function based on their word formations and toponyms. The research finds the morphological and toponymic patterns of the names. Their intersection generates the brands of geotourism namely characteristics of geotourisms, association to an event related to a person, memory or in honor of outstanding people, geographical peculiarities and names from one other location.

Keywords

• geotourism
• word formation
• toponym
• brands
• ugg batur