Mednarodno Inovativno Poslovanje (Jun 2020)

Sustainability Is What Matters Most

  • Boris Cizelj

DOI
https://doi.org/10.32015/JIBM/2020-12-1-10
Journal volume & issue
Vol. 12, no. 1
pp. 83 – 91

Abstract

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Over centuries, but even more intensely since mid-20th century,in all domains of business, society and politics,we are witnessing reducing levels of sustainability. For decades, the environmentalists are warning us that our habitat is increasingly becoming polluted, biodiversity being reduced, and soon half of world population will have problems in accessing clean water–a vital condition for healthy life. Socio-economic differentiation has reached unprecedented dimensions, middle classes have virtually disappeared, and quality of political leadership leaves much to be desired. Supported by the dominant economic doctrine on permanent GDP growth, and financial oligarchs' responsibility recognised only to corporate shareholders,is leaving no space for socially responsible corporate management.

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