Tourism attraction and CBT of agro tourism in Cafe Sawah Pujon Kidul

Abstract

This study aims to reveal the tourist attractiveness and application of community based tourism (CBT) in the agro-tourism of Café Sawah Pujon. The research method used is qualitative with ethnographic techniques. Researchers experienced and interacted directly at Café Sawah Pujon Kidul. The results showed that the tourist attraction presented by Café Sawah Pujon Kidul Malang is a natural tourism that uses agricultural land as a tourist attraction. This tourist attraction uses a CBT application model in developing agro-tourism. The village community plays an important role in the management and development of this agro-tourism. The manager welcomes tourists friendly, the use of uniforms, the use of digital ticket confirmation, and the role of tourists in managing the agro-tourism offered. The accessibility of this agro-tourism is easy to pass, has good roads, and clear directions, the manager of the tourist attraction is also on guard to take tourists to tourist sites. The CBT concept that is applied to tourism development is managed entirely by utilizing the community in the Pujon Kidul rice fields. People can also do entrepreneurship by selling souvenirs, such as souvenirs, clothing, plantation products (chilies, mustard greens, broccoli, and other vegetables), as well as parking management.