Journal of Smart Economic Growth (Dec 2020)

PERSONALIZED ONLINE MARKETING USING FACIAL AND EMOTION RECOGNITION

  • Radu Lixandroiu,
  • Cătălin Maican,
  • Gheorghe Epuran,
  • Gabriel Brătucu,
  • Lavinia Dovleac

Journal volume & issue
Vol. 5, no. 2
pp. 1 – 10

Abstract

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Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user’s profile. Based on facial recognition and emotions interpretation, specialists are able to identify a certain user and what kind of ads will he be interested in responding to. This way, the ads can be customized without any intervention from the user.