The effect of entrepreneurship motivation and subjective norms on entrepreneurship intention through entrepreneurship education

Abstract

The purpose of the study is to explore the influence of motivation and subjective norms towards the entrepreneur’s intention through entrepreneur education. The sampling technique was based on probability sampling using Slovin formula. The study involved 132 from 198 population from XI and XII OTKP class which have taken entrepreneur education in SMK Kawung 1 Surabaya. The analysis used Structural Equation Modelling – Partial Least Square (SEM – PLS) through Smart PLS software version 3. The research using 2 PLS calculation models, namely the Measurement Model (Outer Model) and Structural Model (Inner Model). The study found that motivation has a positive significant effect on the entrepreneur’s intention, subjective norms has a positive significant effect on the entrepreneur’s intention, entrepreneur education has a positive significant effect on the entrepreneur’s intention, subjective norms has a positive significant effect on the entrepreneur education and entrepreneur education that mediated subjective norms on entrepreneur’s intention has a significant effect on the entrepreneur’s intention. This research provides evidence against debated research that motivation, subjective norms, and entrepreneurial education can positively and significantly influence entrepreneurial intentions. These findings also provide important insights related to SMK students who can be prepared to work independently by doing entrepreneurship.

Keywords

• motivation
• subjective norms
• enterpreneur education
• enterpreneur intention