Koopetycja na rynku usług hotelarskich na przykładzie aktywności grupy Polish Hoteliers

Abstract

The aim of the article is to identify the phenomenon of coopetition on the market of hotel services, with particular emphasis on cooperation between hoteliers within the community on Facebook - Polish Hoteliers. The article consists of three parts, introduction and summary. The first and second part of the article is theoretical and concerns the theoretical aspects of coopetition and the basics of the hotel services market. The third part of the study is empirical and concerns co-opting activities on the hotel services market on the example of the Polish Hoteliers group on the Facebook social network.

Keywords

• coopetition
• market
• hotel services