Winning in Europe: International Strategies for Hungarian Professional Sports Clubs

Abstract

The objective of our research project was to identify key patterns in the international strategies of Hungarian professional sports clubs. Initially, two pilot-cases were prepared, which form the basis of additional case studies to be prepared in the later stages of the project. Content analysis was used to systematically assess the transcripts of the interviews, cross-checked with data from sports databases and corporate documentation. Analytical generalisation supports the gradual refinement of research propositions.

Keywords

• internationalisation
• sport
• strategy
• case study
• know-how
• Hungary